The Golden Rule
"Treat others and the planet as you would wish to be treated"
For over 3,000 years, this altruistic maxim has been the bedrock of humanity.
It has been cited through the ages by prophets, religious leaders and philosophers as the guiding principle of human interaction.
Our Foundation's purpose is to promote the Golden Rule and embed it as a guiding principle for business, education, society, governance and the environment.
We want to encourage widespread adoption of the principle to support the shift in mindset that is needed to allow the swiftest possible transition to a more compassionate and sustainable world.